Project — Vigilante Plumbing
Client — Student project at School of Visual Arts
Instructor — Scott Buschkuhl

Identity design for a local plumbing company based in Brooklyn. Established in 1927, the family owned Vigilante Plumbing has been serving homes of five boroughs in NYC. 

The challenge was to design a logotype with the word ‘vigilante’ that has nothing to do with plumbing. Brown craft paper and red color were used as a metaphor of a plunger. Bold, italic typeface, and titled logotype were used to represent vigilante.


Identity Design, Branding, Art Direction
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